Popular fashion company Victoria’s Secret has filed four trademark applications regarding metaverse and NFT-trading, attorney Josh Gerben shared in a Twitter (NYSE:TWTR) post.
The famous lingerie brand plans to sell downloadable digital goods via virtual retail stores and trade digital collectibles through blockchain technology. Potentially, Victoria’s Secret will dress up avatars and host fashion shows in the metaverse.
Victoria’s Secret also plans to open entertainment services to provide “on-line, non-downloadable clothing, undergarments, footwear, headwear, eyewear, bags, fashion accessories, photos, images, videos, and recorded footage for use in virtual environments and virtual fashion shows.”
Dozens of fashion brands such as Gucci, Adidas (OTC:ADDYY), Ralph Lauren (NYSE:RL) have already joined the metaverse, offering to dress avatars in digital clothes.
On the Flipside
- Victoria’s Secret hasn’t yet disclosed any information about its digital collections.
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