Blockchain technology has already demonstrated its potential in many sectors, including finance and supply chain management. However, Goodr, a US-based company, leverages the technology beyond its traditional use cases – the firm is trying to reduce wasted food from restaurants and businesses. Annually, US consumers waste about 133 pounds (60kg) of food per person, constituting one of the highest figures worldwide. Besides not reaching poor families around the world facing acute hunger, the food waste greatly contributes to methane emissions, which harms the environment.
Goodr has been using blockchain for this good cause since January 2017. With the help of its application, companies and restaurants in Atlanta can redirect the wasted food to local charities. According to company CEO Jasmine Crowe, businesses can plan the pickups and monitor deliveries, among other things.
She told CNBC in a recent interview:
“Our hope is definitely like most social good companies, is that we're able to work ourselves out of business. But one of the things that we do see is that there's really not a lot of predictability in large scale food service.”
The Natural Resources Defense Council estimated that $218 billion is spent on the processing of uneaten food each year. Goodr can help businesses streamline several processes, from delivery to packaging and tracking. The firm charges a fee for its app, but charities get the food for free.
Crowe was motivated to start her company after she saw one of her friends dealing with food security. She has been a philanthropy consultant and has helped to donate food to homeless people.
“Having experienced that first hand really shifted perspective for me, because for years I was feeding members of our homeless community. I didn't understand that the face of hunger was readily changing.”
Crowe said that her app saved companies over $1.2 million.
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