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Universal Music and Google in talks over deal to combat AI deep fakes: Report

Published 08/09/2023, 08:30 AM
Updated 08/09/2023, 10:00 AM
© Reuters.
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Universal Music Group (AS:UMG) — one of the world’s leading music companies — and Google (NASDAQ:GOOGL) are in negotiations to license melodies and vocal tracks of artists to be used in songs generated by artificial intelligence (AI), according to a report from the Financial Times.

The talks have been confirmed by what the FT reports are “four people familiar with the matter.” The companies are reportedly aiming to create a partnership between the music industry and Big Tech in order to manage the rampant emergence of AI-generated deep fakes.

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