According to a report published on Sept. 26, executive vice-president for global media at Unilever (LON:ULVR) Luis Di Como told advertisement news outlet Campaign that using blockchain has helped the company save money.
The consumer packaged goods giant said there was no leakage in its media investments made as part of the pilot project. The system reportedly allows for more efficient ad reconciliation in a “process by which advertisers ensure contracted agreements are actually delivered.”