The auctions were organized by Illumino, an NFT-focused firm seeking to bring “tastemakers and artists” together to launch innovative art on-chain. Illumino was put together by the LA-based management agency Keel, crypto VC firm Framework Ventures, and Bruch Projects — the NFT arm of Manna Ventures.
The NFTs went live on Valentine’s Day, beginning with one-of-a-kind 3D renditions that were sold to the highest bidder.