Platform business models have become all but the de facto business model for the digital economy. This dependence means that unsustainable practices of platform business models impact the overall sustainability of the digital economy. Regarding the generation of network effects, platform business model owners would be well-advised to consider blockchain-based tokenization.
Platforms generate value by creating marketplaces where participants can easily transact. By digitally matching supply with demand, platform business models provide a scalable base for new value propositions, novel revenue models or a means to build on the assets of private individuals.