Speaking at Elev8CON in Las Vegas on Dec. 9, Ticketmaster’s vice president of blockchain products Sandy Khaund discussed the value smart contracts can bring to the ticketing industry, a market expected to reach over $6.23 billion by 2025.
Khaund emphasized the notion that ticket providers should consider treating tickets like smart contracts in order to create scalability, seamless integration with other service providers and extensibility for new revenue opportunities.