Ethernity Chain (ERN) is an authenticated and licensed NFT marketplace in the business of acquiring intellectual property, or IP, from big-name brands in sports, history, music and entertainment. Among these notable figures is Shaquille O'Neal, Lionel Messi and brands like DeLorean and Toys R Us. Cointelegraph spoke to Nick Rose, Ethernity Founder and CEO, about the launch of the company's newest arm, Ethernal Labs, and its goals to become a comprehensive NFT ecosystem studio.
Think Disney, NBCUniversal or Sony (NYSE:SONY) but for Web3 content creation. That's the kind of disruption Rose spoke about when he described Ethernal Labs as a multidisciplinary studio and incubator with multiple marketplaces, Metaverse and avatar development and play-to-earn, or P2E, gaming. Rose said: