All day I talk to founders in the blockchain category, and all day I hear the same thing — the importance of adoption. Adoption is what everyone is chasing at all costs. This makes sense since the resiliency, overall network effect and ultimately the value of a blockchain rely on people using the infrastructure to transact with one another, at scale.
These founders have built roads that currently lead to a massive, undeveloped landscape. So, wanting to focus on adoption is perfectly sensible and reasonable.