Millions of American television viewers, including those watching the NBA Finals, will soon see a new national ad campaign run by Coinbase (NASDAQ:COIN). Titled “Moving America Forward,” the campaign is focused on explaining crypto and illustrating how it can help “update the system.” The ads add to the increasing pressure the company is putting on the United States Securities and Exchange Commission for clarity on digital assets. But no company can operate without a backup plan, which explains why Coinbase also secured a license in Bermuda in April to operate an offshore exchange.
However, not every crypto company has millions to spend on advertising and lobbying costs, and they are seeking escape from the U.S. while avoiding the “offshore” tag. Where can they go without being watched, or regulated out of existence?