Smart speakers have become part of our daily lives. With a single word, we are able to command a device to answer our inquiries and shopping desires. The simple act of ordering diapers or asking for a weather report is now banished to the corner of the brain that houses what you had for breakfast that morning; you can recall it, sure, but not without considerable effort. Our devices, though, don’t forget. And neither do the companies that make them and own all the data collected through our interactions.
Data — as the analogy goes — is the new oil. It’s a commodity we can’t see or touch; we can’t process it to make food, nor can we use it to fuel the engine under the hood of our car. But it exists in abundance; it’s renewable, and consumers continue to feed this machine through daily interactions with the digital world.
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