- Tezos will appoint Brooklyn-based AOR Huge for improving marketing efforts.
- Huge will work on the blockchain’s brand identity and marketing strategies.
- This appointment is the first-ever AOR hired in Tezos.
Tezos Foundation has named Huge Brooklyn as its first-ever Agency of Record (AOR). The global experience agency will work with the Tezos ecosystem to define go-to-market strategies, brand expressions, developer engagement and to create engaging experiences for community members, developers, builders, and the media.
The first-of-its-kind appointment will see Huge accelerate Tezos’ marketing efforts. These will include working on its brand identity, integrated marketing, creative, event activation, partnerships, marketing innovation as well as PR. It will work in its AOR capacity on innovative and unique marketing initiatives for the Tezos ecosystem. This is also the first AOR relationship for Tezos and comes after the recent hiring of Mark Soares as CMO and Founder of
This article was first published on coinquora.com