I have a feeling that a lot of businesses still don’t understand why they need blockchain, while others may believe they need it just because they think it’s another fashionable tech trend or something.
I’ve been involved in technology for 30 years, and it is always interesting to me how people respond to the introduction or invention of new tech. There is always an ecosystem of people in the sector championing a particular type of technology as well as business users ever-seeking solutions to their problems or creating new opportunities for their businesses. You might be a champion in blockchain, but a business person wants to be able to solve a very specific problem with the technology in question, such as lowering distribution costs.