United States-based coffee chain Starbucks (NASDAQ:SBUX) will implement tech giant Microsoft’s Azure Blockchain Service to track coffee production, tech news site GeekWire reports on May 6.
Starbucks first announced its “bean to cup” initiative in 2018, stating that it would work with farmers in Costa Rica, Colombia, and Rwanda to pilot a blockchain-based coffee-tracking system. The system will purportedly allow customers to track the production of their coffee and will open up potential financial opportunities for coffee bean farmers on the backend.
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