Basketball legend Magic Johnson has a future with the bulls. No, he's not returning to play for the NBA, but joining a major sports licensing company that looks favorably at the rise of the non-fungible token market.
In an interview with CNBC’s Squawk Box today, Michael Rubin, executive chairman of sports merchandise company Fanatics, said the digital and physical collectible market was "exploding" due in part to many spending more time at home last year. Johnson just joined Fanatics’ board as an independent director and seemed to shared Rubin's optimism.