Rap icon and entrepreneur Calvin Cordozar Broadus Jr., more commonly known as Snoop Dogg, dives into Web3 once again with a nonfungible token (NFT) project that will allow his fans to follow his life on tour.
In an announcement, the rapper unveiled the Snoop Dogg Passport Series, an NFT collection that provides access to various content, such as behind-the-scenes videos and photos uploaded by Snoop Dogg while on tour. Holders of the NFT passport will also be eligible for future releases like artwork and merchandise.