Look Labs, a contemporary beauty and lifestyle studio founded in Berlin, Germany, has launched the first digital fragrance encoded into a non-fungible token, or NFT, offering further evidence that the digital art craze continues to grow.
The fragrance is a digital version of the unisex Cyber Eau de Parfum, which was launched in October 2020 with a strong focus on environmental sustainability. The NFT collectible was designed in collaboration with Montreal-based artist Sean Caruso.