One of the most intractable problems in decentralized finance (DeFi) may be facing a ecosystemwide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts.
Automated market maker Uniswap announced on Tuesday a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official sponsor of the team in exchange for $112,500. In an announcement blog post, Team Secret said that it will be “developing exclusive content and esports activations” for the Uniswap community, as well as helping Uniswap reach a new user base.