- A Milan city tram plastered with SHIB and John Richmond logos traveled the streets in promotion of the crypto-fashion collaboration.
- Shiba Inu earlier announced the collaboration with high-end fashion designer John Richmond to launch NFTs and a token-inspired fashion collection.
- Physical versions of the NFTs are set to take the runway at Milan Fashion Week in September.
Shiba Inu took to the streets of the fashion capital Milan as a promotion of the meme-based token’s partnership with Haute couture brand John Richmond.
The 1825 city tram, now plastered with SHIB and John Richmond logos, greeted Milanese earlier this week. This is part of the Shiba Inu x John Richmond fashion collaboration named “Legends Live Forever.” Murals can also be seen installed in a building to promote the partnership.
We are rocking the city @Shibtoken “Spot it”