Businesses across the world are increasingly realizing the importance of integrating blockchain technology into their functions. According to the latest available numbers, nine out of ten North American and European banks are exploring blockchain technology. For provider companies in the blockchain domain, this data represents a vast opportunity unfurling in front of them. Gartner (NYSE:IT) estimates that the total business value-add of blockchain would reach a size of 3.1 trillion by 2030.
To be able to substantively explore a large chunk of this market, blockchain providers need to up their game, especially in the area of serving the clients meaningfully. Considering clients as the fundamental ground of a business’ success is what it takes to differentiate one from the rest. Empirical evidence suggests that poor service provided to the clients is directly proportional to losing business. Available evidence suggests the amount of money that businesses lose due to inadequate-quality customer service is more than US$60 billion.
Some crypto businesses are showing more maturity in serving clients than others. Here, we will discuss three such crypto-projects for whom client-centricity is the core principle of business.
LCMS CoinThe core philosophy of LCMS coin lies in their intention to directly benefit the community. As their stated vision, the project wishes to emphasize social value and responsibility to decrease victims under the products made of harmful ingredients. The platform is the place where LCM Science and LCMS coin users congregate to communicate and create their community. On one hand, the LCMS coin reward system incentivizes users to communicate with the platform to share their product improvement ideas. On the other hand, the platform interacts with direct sales channels, such as shopping malls, to share information and reviews on the product and to encourage a transparent product promotion mechanism by incentivizing through the same LCMS coins.
The LCMS blockchain considers clients as the fundamental drivers of their business where customer opinions regarding the usability of a product are paramount. Platform participants can create and manage the data they produced of the product they’ve created. In exchange, the platform provides an equal amount of value matching its customer’s information.
KavaThe client-centricity of Kava is apparent from the range of their offerings. It acts more as a DeFi hub than a standalone blockchain platform. Using Kava, clients can access its native USD-pegged stablecoin USDX along with synthetics and derivatives. But, the usability of the platform from the perspective of a client does not remain constricted to a single stablecoin. Owing to its Cosmos zones technology, Kava users are capable of depositing a vast range of crypto assets including Bitcoin (BTC), XRP, Binance Coin (BNB), and Binance USD (BUSD).
Kava users can earn a yield by minting USDX stablecoins. At the same time, Kava users can run their staking node to earn rewards from the protocol. The owners of Kava can also stake their tokens on a variety of other platforms such as Staky and Huobi pool. Overall, Kava has been able to position itself as a one-stop-shop for all sorts of services a client may ask for. This versatility as a provider stems from recognizing the need of the customer as the most crucial motivation of a business.
CrypteriumCrypterium sees convenience as key when it comes to enabling its customers to access the benefits of Crypto. It is developing a mobile application that allows its clients to integrate crypto assets into their daily life. Users of this app can make their daily payments through crypto-assets. Such transactions may include recharging their phones, opening their savings account along with the core function of trading.
Recognized as one among the ‘Emerging 50' in a joint 'FinTech 100' report by KPMG and H2Ventures, this app is available for both the users of android and ios. The usability of the app has already led it to garner 400,000 registered clients.
Conclusion“Bitcoin is a good thing,” Elon Musk predicts mainstream adoption. And it’s evident that the culture of keeping clients at the center of a business, especially for a business as technology-intensive as blockchain, is gaining momentum. Becoming something of convenience to its customer is the biggest capital any business can accumulate. The more the blockchain becomes mainstream, the more the businesses will stress its usability. Technological novelty can provide you with the initial thrust, but it is the liking of the clients that serve as the fuel in the long run.
