California-based Ripple, the fintech company developing blockchain-based transaction settlement and payment solutions, has announced it is joining pop mega-star Madonna in the fundraising campaign for her foundation Raising Malawi.
Ripple said it would match all public donations made on Madonna’s Facebook (NASDAQ:FB) page. It is not become clear whether Ripple will donate XRP tokens or fiat money, but according to the announcement for the campaign, the company will “match each dollar donated to this campaign”.
The initiative launched on July 30 and will run through August 31 in honor of Madonna’s 60th birthday, which falls on August 16. The goal is to raise $60,000, which will go directly to meals,...
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