French video gaming giant Ubisoft is allegedly exploring potential blockchain applications in gaming as a strategy to gain a more competitive edge in the industry. The news was reported by daily French financial newspaper Les Échos on June 11.
Per Les Échos, Ubisoft has been quietly exploring blockchain applications for several months, and has allegedly already identified one in particular for implementation. The paper write that Ubisoft reportedly plans to put intra-game virtual objects or accessories onto the blockchain and monetize them.
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