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PwC Believes NFTs Are the Future of Digital Assets in Sports

Published 03/14/2022, 02:12 AM
Updated 03/14/2022, 02:30 AM
PwC Believes NFTs Are the Future of Digital Assets in Sports

  • PwC reports that NFTs are the future of digital assets in sports.
  • Tokenized tickets, NFT media rights, and the sponsorship of digital or metaverse events will cause rapid industry growth.
  • The report lists three major use cases for NFTs that range from altering sports technology infrastructure to driving fan engagement.

According to a report from auditing giant PriceWaterhouseCoopers (PwC), non-fungible tokens are the future of digital assets in sports.

The report asserted how digital assets will revolutionize how fans consume and interact with their favorite sports and sports teams.

PwC explained that ticket sales, sponsorships, and media rights are the current largest revenue streams for sports teams and leagues. It expects that tokenized tickets, NFT media rights and the sponsorship of digital or metaverse events will ignite rapid industry growth.

According to the consultancy, NFTs and digital assets are one of the ten major trends within the sports industry. The report lists three major use cases for NFTs that range from altering ...

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