Although cryptocurrency payments still only account for a tiny fraction of revenue on adult entertainment sites, a new integration on the Pornhub platform is looking to finally deliver against expectations that have been running high for years.
PumaPay’s new crypto payment solution went live on Pornhub this week — more than 18 months after the partnership was first announced. After an extensive development process, the company believes its more user friendly solution will overcome the barriers to adoption that has seen PornHub’s existing crypto options, including Verge and Tether, barely used.
For a detailed investigation of how the adult entertainment industry is reacting to slower-than-expected crypto adoption, see Andrew Fenton’s article in Cointelegraph Magazine today.