Something I’ve noticed throughout my years as a PR consultant for dozens of crypto projects is that all founders want good PR, but few understand what it looks like. Founders and CEOs come to PR firms in the hopes that they will shape their image in the press, and about halfway through the engagement together, they tend to say, “Wow, I really see the value of this now. I understand how this works.”
And that’s great. The value of effective public relations is priceless, regardless of whether the client understands that right away. When a founder is able to cultivate a strong media presence and name recognition—when their publicist helps them say the right thing, at the right time, in the right outlet—that can translate into a strong reputation and, eventually, leads.