Billionaire Jack Ma, owner of payment app Alipay, seeks to lure 44 million merchants to expand services for the app’s 900 million users in everything from real estate purchases to restaurant and cinema bookings, according to a March 10 report by Bloomberg.
Alipay is aiming to attract these merchants and service providers in China with mini programs — lite apps that sit on top of its interface and provide quick access to services.
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