Brett Gibson, a partner at Initialized Capital, has revealed the main criteria used by his venture capital firm to invest in early stage start-ups and shared his views on the most promising products on the market.
Initialized Capital invests in early stage companies before they get to product/market fit, which means they still need to develop a product that meets the needs of the market. In that stage, Initialized Capital looks at the start-up founders as the main criteria for investing.