Musician Adel Tesfaye, better known as The Weeknd, is set to release his first NFT via Nifty Gateway on Saturday. He follows in the footsteps of other musicians such as Kings of Leon, Grimes, Rico Nasty, and Ja Rule who recognize the ability of NFTs to put the power (and the dollars) back in the hands of artists.
The drop will consist of a one-of-a-kind token featuring the audio track to a song which will not be made available on any other platforms, and two limited edition artworks developed in collaboration with Strange Loop Studios. The tokenized song will be auctioned to the highest bidder, while an unlimited number of each artwork will be sold at a fixed price over a set time-period.