American retail giant Walmart (NYSE:WMT) has taken its first steps into the Metaverse with the launch of Walmart Land and Walmart's Universe of Play on Roblox.
According to the company's Monday announcement, Walmart Land focuses on "immersive experiences" with key features including a physics-defying Ferris wheel, unlockable tokens and badges, an interactive piano walkway and a D.J. booth for users.