This past weekend, Decentraland hosted the Metaverse Fashion Week, or MVFW, a four-day digital fashion event that staged wearables on virtual runways, organized discussion panels and housed shopping experiences. A lineup of both legacy luxury labels and digital brands participated including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.
Meanwhile, digital-native fashion houses Auroboros, DressX and republiqe hosted immersive spaces and stores within specific fashion districts designated by coordinates on a map. Just like New York Fashion Week where events may take place across different city boroughs, so did Decentraland‘s MVFW, which materialized across different districts.