American food manufacturing and processing giant Kraft Foods Group (NASDAQ:KHC) has filed nonfungible token (NFT) and metaverse patents for several of its popular brands.
The firm joins a host of mainstream companies such as Gatorade, Nike (NYSE:NKE), Adidas (OTC:ADDYY) and Coca-Cola (NYSE:KO) that have moved to secure their products and branding in the crypto/virtual sphere.