Nonfungible tokens (NFTs) are evolving from a niche interest to a mainstream conversation. The variety of NFT art — from cuddly to edgy to menacing — is drawing in a new audience of enthusiasts. Beyond the art, NFTs are providing a glimpse into a new layer of social interaction.
When framed as micro-social networks, NFTs could lead the way to a new form of social media based on creativity, ownership and contribution.
Nick Casares is the head of product at PolyientX. The focus of his work is helping early-stage teams discover product-market fit. Over the last decade, Nick has served as a product manager, UX consultant, startup coach and community builder.