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NFT adoption: Tokens take the runway at Metaverse Fashion Week

Published 03/29/2022, 09:03 AM
Updated 03/29/2022, 11:00 AM
ETH/USD
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The Metaverse may be an emerging concept, but the impact that virtual game-like worlds can have on the trillion-dollar retail industry was recently demonstrated during Metaverse Fashion Week (MVFW). This entirely virtual experience was held from March 24–27, 2022, in Decentraland, a decentralized virtual social platform on the Ethereum blockchain. The online event attracted more than 70 brands, artists and designers including big names like Tommy Hilfiger, Estée Lauder, Philipp Plein, Selfridges and Dolce & Gabbana.

Gigi Graziosi Casimiro, head of Decentraland’s Metaverse Fashion Week, told Cointelegraph that MVFW is a diverse event aiming to connect physical and digital fashion with traditional brands and new creators:

Tommy Hilfiger store at MVFW. Source: Boson Protocol
Fireside chat with Tommy Hilfiger, Boson Protocol and chair of MVFW. Source: Boson Protocol
3D avatar wearing a Philipp Plein NFT at MVFW. Source: Philipp Plein
Tommy Hilfiger store at MVFW. Source: Boson Protcol
Hermès 25cm Birkin In and Out Biscuit/Multicolor Swift Leather Palladium Hardware (Z/2021) will be selling for 19.32 ETH ($58,000) during Privé Porter's MVFW Pop-Up. Source: Privé Porter
Privé Porter Hermes handbag seen on OpenSea. Source: Privé Porter

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