The Hip Hop supergroup from Los Angeles, California has made a banging entrance into the world of Web3. Snoop Dogg, already deep in the crypto game, has teamed up with three other legendary rappers from the Bay area – Too $hort, E-40 & Ice Cube.
NFT Album drop: Gala Music has partnered with rap supergroup, Mount Westmore. Together, they are launching an exciting collaboration that sees their brand-new material debut first via the medium of #NFTs. #NFT #crypto #Ethereum #ETH pic.twitter.com/oR4KTH4pc9Bad MFs Come Packed with NFTs— NFT Global News (@NFTGlobalNews1) June 17, 2022
The Hip Hop collective released their first album ‘BAD MFs’ on Galaverse, the metaverse created by Gala Music. The NFT collection that goes together with the album is created by the Berry Boys, whose creative achievements landed them a spot at this year’s Cannes Lions Young Directors Showcase.
Moreover, the Berry Boys managed to create the 15 NFTs included in the BAD MFs collection in just three weeks. The NFTs include animated graphics ranging from the legendary rappers wearing a shiny throne and some enormous chains to subwoofers blasting loud music while Too $hort and Ice Cube are counting money in the corner.
Ryan Burnham, half of the Berry Boys collective, was excited about the collaboration: “The opportunity to work so closely with Hip Hop’s biggest stars has been incredibly rewarding and we can’t wait to take our partnership with Gala Music even further”.
Snoop Dogg Purchased His Former Label Thanks to Web3
Calvin Broadus Jr., popularly known as Snoop Dogg has been in the music industry since the 90s, when the Golden Age of Hip Hop sparked an intense competition between the West Coast and East Coast. At the time, Death Row Records was the most prominent Hip Hop label in the West Coast, but despite once having a dream team roster consisting of Dr. Dre, Tupac Shakur, Snoop Dogg & Nate Dogg, the label shredded to pieces after 2Pac’s untimely death in 1996.
In February 2022, Snoop decided to buy the struggling record label and give it a second breath, while also getting back his LP masters. Formerly known as Snoop Doggy Dogg, the rapper explained: “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members”.
According to Gala Music, this empowering move came from Snoop’s successful partnership with the decentralized music platform. Now, Snoop Bounce NFT on Gala Music lets fans get 500 unique NFTs themed with Snoop’s 1996 album, ‘Tha Doggfather’.
This song is on sale as an #NFT in the @GoGalaMusic store.MOUNT WESTMORE – Big Subwoofer (Official Music Video) https://t.co/YdwFkY5tEu via @YouTubeRappers Breaking Records With the Help of Blockchain— David.criticalcomplex (@CriticalComp_D) July 11, 2022
The famous rapper and actor Ice Cube has started a 3 on 3 basketball tournament called the BIG3. One thing that lets Ice Cube’s basketball league stand out from the crowd is the ownership of teams through NFTs. This year, Bill Lee, the creator of MyDoge non-custodial wallet for Dogecoin (DOGE) has broken the record for the largest business transaction in DOGE. Ice Cube was more than happy to accept DOGE, replying to Mr. Lee “C’mon Bill.. you know I’m down with the DOGE Army!”
PSA: This interview will age well. "This is the beginning of where you'll start to see @dogecoin becoming the people's currency."@westcoastbill + @icecube talking #Dogecoin, #Big3, @MyDogeTip @MyDogeCTO @FoxBusiness pic.twitter.com/netZUBbzIfThe other member of the supergroup, Too $hort (real name Todd Anthony Shaw) has stepped into the metaverse since 2021, when his collaboration with Black Stone Creative was released on OpenSea. The pimp-themed NFT collection has marked a milestone for the most consistent Hip Hop artist ever. Too $hort holds two Guinness World Records – Hip Hop artist with most albums and the longest career in Hip Hop, as the Oakland-born rapper has been dropping albums since 1985. Interestingly, Too $hort released a couple of digital-only albums way before NFT albums were invented.— Doge Will Win (@Dogecoin_Wins) May 6, 2022
As BAD MFs by Mount Westmore is only limited to 505 copies, the album is as exclusive as it gets. However, track #9, the self-titled lead single’s official music video, is available on YouTube. As blockchain incorporation in the music industry becomes somewhat fashionable, the tech-savvy music fans of the world are in for a treat.
On the Flipside
- Decentralized music platform Audius (AUDIO) gets hacked with $6M of native AUDIO tokens stolen
Read more about how cryptocurrencies are changing the music industry