Miami-Dade County will soon start to remove FTX's advertising brand from the NBA’s Miami Heat arena, after granting the right from a United States bankruptcy judge in Delaware on Jan. 11, the Associated Press reports.
County officials negotiated in 2021 a $135 million deal with the crypto exchange for renaming rights to the Miami Heat's arena as FTX Arena until 2040. A number of entrances, the roof of the arena, the basketball court, the security polo shirts, as well as many of the cards employees use to access the facility are branded with FTX logos.