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Matt Damon reveals why he appeared in Crypto.com’s most infamous ad

Published 03/30/2023, 01:44 AM
Updated 03/30/2023, 03:20 AM

Hollywood star Matt Damon has finally opened up on why he appeared in cryptocurrency exchange Crypto.com’s infamous “Fortune Favors the Brave” advertisement, which was once the subject of relentless mockery.

Speaking to the Associated Press on March 27 at the premiere of his new film, Damon appeared somewhat abashed as he explained his reason for appearing in the ad. He said it was mainly because his clean water initiative, Water.org, was indire financial circumstances, explaining:

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