💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Louis Vuitton owner launching blockchain to track luxury goods

Published 03/29/2019, 12:08 AM
Updated 03/29/2019, 12:09 AM
© Reuters.

  • LVMH is launching a blockchain platform, code-named AURA, to track their luxury goods.
  • LVMH owns over 60 luxury brands like Louis Vuitton, Dior, Dom Pérignon and Hublot. They reported revenues of $53 billion in 2018.

LVMH (Moët Hennessy Louis Vuitton SE), the owner of numerous luxury brands like Louis Vuitton and Christian Dior, is going to launch a blockchain platform to track their products. The platform, code-named AURA, is expected to go live in May or June with Louis Vuitton and Dior and will be extended to LVMH’s other brands in due time.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.