- LVMH is launching a blockchain platform, code-named AURA, to track their luxury goods.
- LVMH owns over 60 luxury brands like Louis Vuitton, Dior, Dom Pérignon and Hublot. They reported revenues of $53 billion in 2018.
LVMH (Moët Hennessy Louis Vuitton SE), the owner of numerous luxury brands like Louis Vuitton and Christian Dior, is going to launch a blockchain platform to track their products. The platform, code-named AURA, is expected to go live in May or June with Louis Vuitton and Dior and will be extended to LVMH’s other brands in due time.