- It is estimated that Ripio will be launched in less than 2 months in the South American country, although the platform is already operational.
- In addition to trading Bitcoin and other cryptocurrencies, the crypto exchange will offer users financial education.
- The Latin American startup is one of the fastest growing in the region.
Ripio, the Latin American cryptocurrency platform, reported that it expects to make its official launch in Colombia in approximately two months, according to the website criptonoticias.com.
Colombians will be able to count on a new option to carry out operations with cryptocurrencies and obtain advice and education in everything related to decentralized finance.
The startup with offices in Argentina, Uruguay, Brazil, Mexico and Spain, will soon open an office in Bogotá and from there it will begin its expansion throughout the country. However, the platform is already active so your customers can access it.
"Our product offering goes far beyond an exchange, which is often the only service for other companies," the firm said in a statement. "In fact, our main product - with more than 3 million users to date - is a digital cryptocurrency wallet for first-time users," he added. The Ripio team hopes to offer quality support that will be focused on strengthening and scaling their customer service. That means meeting the needs in a matter of hours and not days as has been happening in the country with other exchanges.
The platform has a fully digital help center with real assistants who will attend to the concerns of its customers, the company assured.
Expansion plans throughout the region
Since its launch in 2020, Ripio has signed strategic alliances with Mercado Pago, Visa (NYSE:V) and Circle. In the last two years it has had an exponential growth in terms of the number of users, going from 400 thousand to 3 million.
The company plans to continue its expansion throughout Latin America after this launch. To strengthen its presence and consolidate its operations, Ripio maintains permanent contacts with governments and regulatory authorities in the countries where it operates, say its directors.
"The path to intelligent regulation of the industry lies in dialogue," they said. Hence, to carry out transactions in the exchange, registration of the user's identity data is required.
On The Flipside
- In early January, Ripio users complained about delays in transactions made on this platform.
- The problems arose specifically in Ripio Earn, where users had to wait between 72 hours and a week for their investments to be processed.
