The Falcon and the Winter Soldier, a new Marvel Cinematic Universe show on the Disney+ streaming platform, incorporated a Bitcoin (BTC) bounty into its newest episode.
In episode three, “Power Broker,” one of the characters receives a text message which reads: “Selby dead. ₿1K BOUNTY for her killers.” The reference, which drops around the narrative's half way mark, is timely given Bitcoin's ongoing bull market. At time of publication, 1,000 BTC equals approximately $58.8 million USD.