As one of the most well known artists of the 2010’s, Justin Bieber has been doing a good job of promoting NFTs. On the other hand, rather than promoting the technology itself and associated its benefits, he has instead decided to stick to the inBetweeners NFT collection.
The inBetweeners collection features drawn teddy bears designed by Gianpiero, an artist that has notably created merch for the musician in the past, so it is possible that Justin may simply enjoy the creations of a friend and colleague. Either way, Justin proudly displays one of the NFTs as the profile picture for his Twitter (NYSE:TWTR) account, and has boasted about his recent escapades in NFT shopping on Instagram:
View this post on Instagram A post shared by Justin Bieber (@justinbieber)
Bieber has also been active in other NFT spheres, making some additional Bored Ape purchases for $470K and $1.3M. Though he clearly has his fingers in many pies, Justin is not the only musician to be active in the crypto space. For example, John Legend has opened his own music NFT platform ‘OurSong’, while The Sandbox partnered with the Warner Music Group, and the Rolling Stone formed a collaboration with Coinbase (NASDAQ:COIN).
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