The J.M. Smucker Company, also known as Smucker’s, has announced that it will use blockchain technology to trace Colombian coffee beans directly back to their source while allowing consumers the opportunity to support coffee farmers.
The American food manufacturer has formed a partnership with Farmer Connect — an organization committed to increasing transparency and sustainability in agriculture supply chains — to leverage IBM’s blockchain technology to trace the coffee beans of Smucker’s popular 1850 Coffee brand. Tina Meyer-Hawkes, the vice president of marketing for coffee at J.M. Smucker’s, told Cointelegraph that the move is all about providing transparency:
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