Every day, more brands and companies are betting on the present and future of virtual reality and blockchain technology. Recently, two of Japan’s biggest automobile companies publicized their entrance into the metaverse.
The world’s leading car manufacturers Toyota and Nissan (OTC:NSANY) plan to offer new virtual experiences, including virtual events and virtual customer support offices for clients.
Both companies will emphasize bringing innovative experiences through the metaverse, offering car exhibitions using virtual reality (VR). They have currently partnered with video game developer VRChat.
The two companies will have different approaches and use cases for their virtual worlds. Nissan plans to create VR rooms for their clients, while Toyota will create remote workspaces for their staff. Toyota’s meetings will be held in the metaverse, and staff will use virtual avatars to attend them.
Other big automobile companies have entered the virtual space in recent months. In March, McLaren partnered with InfiteWorld, a leading metaverse infrastructure platform. Ferrari (NYSE:RACE) and Lamborghini have also proudly launched their brands’ NFT collections.
On The Flipside
- Earlier this month, Volkswagen (ETR:VOWG_p) released a Unified Metaverse Campaign to promote features of their last car model. The car brand dropped an NFT treasure hunt called ‘Game On,’ where participants could win driving lessons from the Volkswagen Advanced Driving Academy.
