Large corporations operating in the Web2 space continue to collect user data to boost profits but do not share most of this value with the users providing the data. However, with the emergence of Web3 technologies, the infrastructure necessary to bring back control to the people has arrived. Through a new Web3 technology built by Itheum, people can own, trade and be rewarded for their data as it transforms into a new high-value asset class that powers the future data economy.
Through Itheum, commercial enterprises and end-users can enjoy various benefits. Platform integrators, which are third-party companies or projects, can utilize the infrastructure provided by Itheum to create data-backed loyalty cards, data passports carrying identity and reputation, and other behavioral data accumulation tools like data stream nonfungible tokens (NFTs), which can be used to collect and store data about a user’s behavior.