Edward Fairchild, one of the founders of LA-based cannabis company THC Design, revealed that he "stumbled" into buying an NFT from acclaimed digital artist "Beeple" that has since increased in value by 30,000% since he purchased it in December.
Recounting the story in an article published by Business Insider on March 14, Fairchild noted that despite being a long-time fan of Beeple, he didn't have any knowledge about NFTs and had little faith that anybody would want to collect tokenized art at the time of the purchase.