In a secret meeting with select creators, Instagram’s parent company, Meta, reportedly revealed its plan to launch a text-based conversation app. The leaked screenshots of the alleged upcoming app show a user interface similar to Twitter.
Instagram’s plan to rival Twitter was uncovered by Lia Haberman, an influencer marketing and social media marketing teacher at the University of California, Los Angeles Extension. According to Haberman, although the text-based app is built on top of Instagram, it is decentralized and will function as a separate app. The app will also be compatible with other decentralized social media apps like Mastodon, allowing users to reach more audiences.