"Just rely on the fact that it’s all funded by Papa Joe."
That’s how one former employee, who asked to stay anonymous, citing fear of legal repercussions, described the sentiment that prevailed until recently at ConsenSys, the ethereum-centric venture studio headed by ethereum co-founder Joseph Lubin.
In other words, the entrepreneurs building blockchain apps and services under the ConsenSys umbrella didn't need to worry about business models as long as Lubin approved of the technology they were building.