On Jan. 6 at The Consumer Electronics Show in Las Vegas, IBM (NYSE:IBM) and Farmer Connect – an organization committed to increasing transparency and sustainability in agriculture supply chains – demoed a blockchain-based app that allows consumers to learn about the coffee beans they purchase.
Founder and president of Farmer Connect, David Behrends, told Cointelegraph that the “Thank My Farmer” mobile app provides consumers with an interactive map to show the journey of their coffee by scanning a QR-code: