Hublot, the Swiss-based luxury watchmaker, presented a luxury watch that can be purchased only with Bitcoin. The company, which is a subsidiary of Paris-based LVMH Moët Hennessy Louis Vuitton SE, wants to sell the timepiece to crypto enthusiasts by making the connection with Bitcoin’s 10-year anniversary.
Hublot CEO Ricardo Guadalupe said that the wristwatch is a limited-edition piece that costs around $25,000. He revealed at an event in Hong Kong that the watch had been made for the company’s Big Bang line and that Hublot was the world’s first luxury brand to make such a move. Big Bang Meca-10 P2P, as the model is called, will have the BTC transaction number engraved on the bezel, which will make each piece unique.
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