HSBC, one of the largest European banks, with total assets of $2.4 trillion, announced its intention to buy a virtual plot of LAND within The Sandbox for an undisclosed amount. The new partners will develop opportunities for users to engage with sports, esports and gaming enthusiasts, according to the statement by The Sandbox.
The banking giant will reportedly focus on financial literacy offerings and "work with our sports partners, brand ambassadors and Animoca Brands to co-create experiences that are educational, inclusive and accessible,” according to Suresh Balaji, HSBC's chief marketing officer for the Asia-Pacific region.